How It Began

In 2014, Pallavi Abrol — Founder & CEO, was in the midst of postpartum recovery after welcoming her second child. Like many new mothers, she was navigating both the physical changes of her body and the emotional weight of wanting to feel herself again. All she wanted was a piece of clothing that could bring comfort, beauty, and a sense of normalcy back into her life. But in Canada, finding authentic South Asian clothing that fit and felt right was nearly impossible.

What began as a hopeful purchase from a well-known online store in India quickly unraveled into a painful experience. Weeks of waiting, unexpected customs duties, and a package that felt more like betrayal than delight. The garments inside bore little resemblance to the photos—leaving not joy, but deep disappointment. For Pallavi, already navigating a vulnerable chapter in life, the lack of transparency and care struck a chord. What should have been a moment of happiness became yet another reminder of feeling unseen.

But from that moment of disheartenment came a powerful resolve. Pallavi chose not to let that experience define her—but to transform it into something meaningful for others. She believed that no one, especially new mothers or anyone seeking clothing that truly embraces them, should feel that same sense of loss. With encouragement from her sister-in-law, she connected with reputable wholesalers across India and placed a modest trial order.

To her astonishment, every piece sold out within a month. That initial spark of disappointment became the foundation of a new vision: a boutique built on trust, dignity, and the promise that what you see is exactly what you receive. Today, our brand stands as a testament to authenticity, care, and the belief that fashion should uplift—not deceive.

The Vision

Pallavi founded UC Ethnic Wear to embrace high-quality South Asian clothing for all genders, body types, and occasions — a trustworthy brand built on authenticity, fair value, and personal service.

Community and Craft

Our women’s collections are often semi-stitched — such as sarees and lehengas — with stitched sets and fusion styles also available. To give every client a seamless experience, Pallavi has built relationships with skilled seamstresses across the GTA. After carefully testing their work, she confidently recommends them to clients who need tailoring, ensuring a personalized fit without regrets.

One plus-size client shared her relief: “I didn’t need to go hunting for extra fabric to finish my outfit.” In the past, semi-stitched imports rarely accounted for her size. At UC Ethnic Wear, she received what she needed — and felt heard, seen, and valued. That’s our purpose: confidence and dignity for every body.

Expanding & Evolving

2016: Curated trips to India expanded our range to include stitched outfits, lehengas, sarees, and salwar kameez sets.

2020 (COVID-19): As the pandemic reshaped retail and event wear needs, we expanded into men’s collections — kurta pajamas and Modi jackets — so families could shop close to home with confidence. Vishal Abrol helped lead men’s wear, managed inventory, and supported daily operations.

2025: Arnav Abrol launched our online front — taking over social platforms and building our e-commerce site — bringing the boutique experience to clients across Canada.

Our Mission

To offer thoughtfully curated ethnic wear — crafted with care, designed for comfort, and selected for lasting value — so every client feels seen, supported, and confident in what they wear.

Our Roles

Pallavi Abrol — Founder & CEO. Leads the vision and upholds quality standards.
Vishal Abrol — Men’s Wear, Inventory & Operations. Oversees the men’s collection, manages inventory, and supports daily operations.
Arnav Abrol — Customer Care, Online Shop & Social Media. Manages customer care, runs our e-commerce shop, and leads our digital and social media presence.

Quick Q&A

Questions about our family story or services? Reach out any time via the Contact page.